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This website has the following in the site, "Haoma Medica Ltd is a UK based biotech company focused on the development of a novel treatment for Osteoporosis." We analyzed that the web site also stated " Haoma Medica can add a little bounce to your step." It also stated " Pleased to announce that the United Kingdom, United States, Europe, Australia, China, Japan, Hong Kong, Israel and Russian Patent Office has granted two patent applications to Haoma Medica Limited, patents GB2476643 and patents GB2476644. Haoma Medica has patents pending across Brazil, Canada, India and South Korea. How Is Bone Mass Measured?." The header had New osteoporosis treatment as the highest ranking search term. It was followed by Novel osteoporosis drug, Private osteoporosis company, and Biotech research on osteoporosis which isn't as ranked as highly as New osteoporosis treatment. The next words they uses is Osteoporosis clinical trials. St Mary s hospital osteoporosis clinic was also included and might not be seen by web engines.